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Buying or selling a home in Dallas can feel overwhelming — the stakes are high, the market moves fast, and one wrong move can cost you real money and peace of mind. You deserve someone in your corner who’s done this hundreds of times and knows exactly how to get you where you want to go.
That’s where I come in.
I’m Cerissa Lauren, Dallas Operator at CityUp Group, powered by PLACE. With over 24 years of sales and business leadership experience, I’ve helped my team close $125 million in sales in a single year and earned D Magazine’s “Best of Dallas” recognition twelve years in a row. Over the last 20 years, my team and I have helped over 2200 homes sell for people just like you. As a certified luxury home marketing specialist, I bring the strategy and polish your home deserves, whatever price point you’re at.
But the credentials aren’t the point — you are. Here’s how I make your next move simple:
We talk. I learn what you actually need — timeline, budget, must-haves — no guesswork.
We plan. You get a clear, personalized strategy for buying or selling, so you always know the next step. Behind the scenes, we use AI-powered market analysis to price and position your home accurately, sharper marketing to get it in front of the right eyes, and smart buyer-matching to surface listings that actually fit what you're looking for — so you're making decisions on data, not guesswork.
We execute. My team and I handle the details, negotiations, and paperwork so you don't have to.

The result: you close with confidence, not stress — and you walk away having built real wealth through real estate, not just checked a box.
Let’s talk about what’s next for you. Reach out today, and let’s build your plan.